Media Moves… TheMediaOnline’s weekly round up. Plascon appoints in-house team. New head of national digital trading at Aegis Media; Sicelo Siyangaphi joins Automobil; The Big Issue looks for social media intern; Wyeth renews with TLC for fourth consecutive year; TLC boosts Triumph’s marketing efforts; and Seven46 joins Havas Sports & Entertainment Network. All the moves in media.
Who’s moved where
This week’s BIG move: Plascon appoints new in-house communications team
In what is quickly becoming a trend with large corporates, Plascon South Africa have brought their communications, public relations and social media team in-house, a first for the iconic 130 year-old South African brand.
“The decision was based on the rate of change in the PR and communications space. In order for us to remain abreast with the required internal change we need to take some control of the process. The internal PR, communications and social media team give us just that,” explains Plascon’s marketing director, Gerard Metzer. “I am delighted that to date the impact has been fantastic.”
The Plascon PR account was previously outsourced to Meropa Communications in Johannesburg. Plascon has appointed a dynamic and multi-talented communications team who will be based in Cape Town and bring with them experience from a range of industries.
The team are:
Lauren Shantall (PR, Communications and Social Media Manager) is the founder and organiser of Trend Talk: Future Forward. She sits on the advisory committee for the proposed Museum of Design, Innovation, Leadership and Art (MODILA).
Maciek Dubla (PR and Media Manager) is an honours graduate from UCT in media, theory and practice. Maciek’s background is primarily in media production and journalism.
Nicole Sochen (Senior Communications Strategist) has the primary role within the Plascon PR team is the conceptualisation and planning of an innovative and integrated communications strategy.
Galen Schultz (SEO Manager and Blog Contributor) is a Webmaster, blogger and SEO specialist. He has a university degree in New Media and has worked as a journalist, technology columnist, design sub-editor and video producer for the Natal Witness newspaper.
Catherine Bowen (Blog Manager and Event Coordinator) founded Dress Sense (www.dress-sense.co.za); her background in psychology and experience in the fashion world make her one of Cape Town’s foremost personal stylists.
New head of national digital trading at Aegis Media
Samantha Kay has been appointed the head of Digital Media Trading South Africa at Aegis Media. She is tasked with the responsibility of all digital trading in South Africa within the group’s digital trading division. Reporting into Nic van den Bergh, trading director, Kay will drive the process of building on existing negotiation models to leverage a digital trading solution to both internal and external Aegis Media clients.
Kay joined Trigger Isobar in 2008, where she was initially employed to fulfill the position of campaign manager, coming from Independent Online. With her experience and dedication to the business she played an integral role in setting up the media business through process and procedure. She then took on the responsibility of overseeing Trigger Isobar’s media planning and buying team from 2009 to 2011. This experience equipped her to take on her new role in the trading sector within Aegis Media.
New appointment at Automobil
Sicelo Siyangaphi has joined Automobil as adsales executive, publishers RamsayMedia have announced. For the past six years Siyangaphi was advertising executive at TDS, prior to which he worked in the banking sector in outbound sales and services. He has marketing management qualification. He will be based at the company’s Sandton office.
What’s out there
Social Media / online internship placement offer – The Big Issue South Africa
The Big Issue South Africa is looking for an editorial intern for a six-month period to specialise in social media and the magazine’s newly-revamped website www.bigissue.org.za
This is an excellent opportunity for aspiring journalists to gain experience in the multi-faceted field of online and social media while working with a dynamic and experienced editorial team at a unique publication with a strong reputation for quality journalism.
The internship will be carried out at The Big Issue’s Cape Town head office in Woodstock.
Applicants must preferably be post grad students with a degree in journalism/media or communications. However, applications from students still completing their studies will also be considered.
The suitable candidate must have:
- A good “nose” for news and display initiative
- A proven record of news writing and an excellent command of English
- An interest in South African cultural, social and political issues
- A thorough understanding of online and social media
- The ability to pick up multimedia skills quickly (i.e. updating website)
- A passion and interest in the quick-paced online media industry and related trends
- The ability to source stories, blogs, features, photos, video clips within a quick turnaround time
- The capability to work to deadline
Who’s won what
Wyeth renews with TLC for fourth consecutive year
Pharmaceutical manufacturer Wyeth has signed with Unlimited’s TLC division for the fourth consecutive year to promote its paediatric Prevenar vaccine. For its latest educational drive to mothers, Wyeth has booked washroom space in LSM A and B malls, Netcare maternity, doctors and consumer holdings, airports and in the change rooms of Ackermans and Jet stores, covering a wide LSM spectrum.
“It’s very apparent from our client Leanne Biela that the platforms deliver year on year based on the fact that you can specifically target each gender in their own unique space, which is vital for Prevenar,” says TLC’s Joint MD, Brett Tucker.
Prevenar continues to show enormous growth in all sectors of the population, and is vital in ensuring healthy children across the country.
TLC boosts Triumph’s marketing efforts
Utilising TLC’s services for the first time, underwear specialist Triumph has confirmed a four month deal with Unlimited’s lifestyle media specialists. Strategised by media agency Page 3, the campaign focuses on Triumph’s Triaction sports bras, specifically created for active women.
“The entire campaign has been concentrated in our Planet Fitness gym holding,” says TLC’s Joint MD Brett Tucker. “Aimed at women aged between 25 and 45, the gym creates the synergy needed between environment, advertiser and consumer while offering advertisers gender exclusively.”
The Triaction sports bras are branded across door wraps in 15 Planet Fitness gyms and 31 of the exclusively ladies only gym, Curves.
Who’s making moves
Seven46 joins Havas Sports & Entertainment Network
Havas Sports & Entertainment (HS&E) has today announced a strategic partnership with content marketing agency Seven46. Olympic and major event bid specialists, Seven46 will be based in the HS&E London office, and is already working on projects with HS&E offices across the network.
The partnership forms part of Havas Sports & Entertainment’s strategy to strengthen its global sports offer in the run-up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup Brazil.
Seven46 founder, Nick Varley, worked on London’s successful 2012 bid, and was one of the core team members responsible for its acclaimed final presentation. Subsequently, Seven46, has worked on the Rio 2016 bid, the International Rugby Board’s successful campaign for Rugby Sevens to join the Olympic Programme and, most recently, London’s winning bid to host the 2017 World Championships in Athletics.
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