With the fast pace in which the advertising industry evolves, interventions need to be implemented in order to keep up and be at the forefront of that pace. The Independent Agency Selection and Search Company (IAS) has partnered with AdForum.com to afford marketers an opportunity to be able to gain free access to the AdForum creative library that will effectively broaden their understanding of agencies internationally and locally.
The service is available to all marketing professionals in South Africa through the IAS. Registration is free and marketers will have until the 31 January 2013 to subscribe for 12 months of free access to over 20 000 local and international agencies.
The AdForum creative library is a unique online database of advertising creative works that gathers the best of advertising worldwide with more than 135 000 adverts (TV, print, radio etc…) from more than 40 countries. It will also allow for marketers to be on top of the latest buzz in advertising by being informed of the latest ads with a weekly newsletter that consists of the Top5: best ads of the week.
“Marketers will be allowed to view and download advertisements using AdForum’s multi- criteria search engine and to also create and share their playlists. They would also be able to use email alert services such as “Agency Radar” to stay up to date with selection agencies or “Ad Alert” to monitor any new advertisements published matching their own criteria (brand sector or even media),” adds Johanna McDowell Managing Director of the IAS.
To register for this service follow this link //www.adforum.com/profile/register/mkt/ias
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