Digital entries into this year’s Loeries are at a record high, comprising just over 10% of the total number of entries. “The numbers show that digital is finally being taken seriously in the South African media mix, although traditional media is still the mainstay of brand communication,” says Loeries CEO, Andrew Human.
Human said entries this year reflect general industry and economic trends. Not only are digital entries at what he calls a “record high”, but there’s been an increase in numbers of entries for the Ubuntu Award for Sustainable Marketing, Integrated Communication, as well an upswing in entries from Africa and the Middle East.
Some of the key numbers from this year’s entries:
- For the first time, the number of digital entries has exceeded 300. This means that, while radio, TV and print still form the bulk of entries, the digital category is approaching the established categories in size.
- The number of entries for sustainable marketing (Ubuntu Award) is up a remarkable 79%.
- Entries for Integrated Campaigns are up 30%.
- Entries from Africa and the Middle East are up 20%.
- The biggest category overall is print media, at 530 entries; followed by Television, Film & Video; then Radio.
- The total number of entries is 3,000, down slightly from 3 182in 2012.
It is less than a month to go until this year’s Loeries Creative Week in Cape Town that takes place from 14 – 22 September.
Speakers have been confirmed for the International Seminar of Creativity that takes place on 20 September and brings together some of the world’s most inspiring creative leaders.
Geoffrey Hantson – Belgium Executive Creative Director, Duval Guillaume Modem; Goetz Ulmer – Hamburg Executive Creative Director, Jung von Matt/Alster Werbeagentur GmbH; Jason Little – Sydney Creative Director, Re; Debbi Vandeven – Kansas City Chief Creative Officer, VML; Michael Yapp – California , Director, The Zoo, Google; Marijn van Tiggelen– Durban Chairman, Unilever South Africa; and Graham Warsop – Cape Town, Founder and Chairman, The Jupiter Drawing Room, South Africa.
Other events happening during Loeries Creative Week include the Egg Films Judges Wrap, Loeries Expo, Pendoring Awards, Student Portfolio Day and Unilever Brunch. Loeries® Creative Week™ Cape Town culminates in two awards evenings on Saturday 21 and Sunday 22 September, followed by the DStv Official Party at Shimmy Beach Club.
Loeries Exhibition Venues
Tshwane University of Technology, Pretoria 26 – 30 Aug
Cinema Nouveau, V&A Waterfront 16 – 21 Sep
Oliewenhuis Museum, Bloemfontein 7 – 11 Oct
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