The MediaShop, Johannesburg took top honours for the third consecutive year as the 2013 MOST Overall Media Agency of the Year, with The SpaceStation scooping the MOST Overall Media Owner of the Year Award at last night’s jam packed MOST Awards ceremony held in Sandton.
More than 750 guests attended last night’s MOST Awards, where media agency and media owner sales staff were recognised for their outstanding service.
What underpins the MOST Awards is keeping the research methodology relevant and consistent, as well as making the results available to the industry. These key success factors have ensured the MOST Awards are viewed as credible.
Sandra Gordon, founder of the MOST Awards and CEO of Wag the Dog Publishers, explained why these awards are so important.“Simply put, we seek to enhance the relationship between media agency personnel and the sales and marketing teams within media owners. Ultimately better service, communication and delivery levels rub off on clients who apportion a large chunk of their marketing budgets to advertising in our media.
“An independent and flourishing media is vital in our country. In addition, many successful agencies and owners have bought the research and applied our criteria to their employee KPA’s. It is rewarding to see the level of participation and enthusiasm for the MOST Awards.”
Keeping a close eye on the research methodology and process is Brad Aigner, MD of independent research company Freshly Ground Insights (FGI), “Ensuring high levels of participation in the survey is fundamental to ensuring that the sample is representative of the media industry. At the start we fine-tuned the criteria to represent what media agencies and owners believe is most important to them in respect of service and delivery levels.”
The MOST Awards, now in its fifth year, has grown significantly, garnering a record 6342 votes this year. A phenomenal achievement given the size of our local industry.
The ceremony saw 16 awards presented, with Media Agency Rising Star going to The MediaShop group managing director, Chris Botha He is described by voters as open, fair, and approachable; an inspiration and a leader who is well respected.
This year’s MOST Media Agency Legend Michelle Meyjes, CEO of the MEC Group, is described as a proven leader with a fantastic work ethic; knowledgeable of media with total commitment to staff, clients and media owners.
Jacques du Preez, MD of Provantage, was presented with the MOST Media Owner Rising Star award for the fourth year in a row, voters acknowledged Du Preez as an innovative risk taker, involved in all aspects of his sector and constantly evolving his business.
Joining the list of Media Owner Legend icons was Gill Randall, Joint MD of NAB/Caxton. Randall is rated as someone who is down to earth, smart, a pleasure to deal with and an optimistic peoples’ person.
The Media Owner Overall Lamb Award who achieved between 25 and 29 votes went to Tractor Outdoor and the Media Agency Overall Lamb Award was awarded to PHD Cape Town.
The MOST Awards also host the Advertising Media Association of South Africa’s (AMASA) Roger Garlick Media awards for innovation in media strategy and planning. The Ignition Award, for students currently studying media, was awarded to Michelle Venter-Davies, Vega School of Brand Leadership. The 2013 Roger Garlick Grand Prix was presented to Taryn Naledi Hood from Mindshare for the YUM KFC Journey of Hope campaign.
The entire awards ceremony was streamed live. The edited and full versions of the awards can be found on www.wildcam.tv.
Full list 2013 MOST Awards
Media Agency of the Year: The MediaShop, Johannesburg
Media Owner of the Year: SpaceStation
Media Agency Rising Star of the Year: Chris Botha, Group Managing Director, The MediaShop, Johannesburg
Media Agency Legend of the Year: Michelle Meyjes, CEO The MEC Group
Media Owner Rising Star of the Year: Jacques Du Preez, MD, Provantage
Media Owner Legend of the Year: Gill Randall, Joint MD, NAB/Caxton Newspapers
Media Owner Lamb Sector Awards
No Lamb awards achieved in Radio, TV/Cinema, Newspapers or Magazines
Lamb Digital: Bizcomm
Lamb Out of Home: Tractor Outdoor
Overall Media Owner Lamb of the Year: Tractor Outdoor
Media Agency Lamb Sector Awards
Overall Media Agency Lamb of the Year: PHD, Cape Town
2nd: PHD, Johannesburg
3rd: Alphabet Soup
Specialist Media Agency of the Year: Mediology
2nd: Notabene, Johannesburg
Full Service Media Agency of the Year: The MediaShop, Johannesburg
2nd: OMD, Johannesburg
3rd : Mindshare
Media Owner Sector Awards
Digital: SpaceStation
2nd: Demographica
3rd: Times Media Group
Media Owner Sector Awards
Radio: Mediamark Radio
2nd : Primedia Broadcasting
3rd: The Media Connection
Media Owner Sector Awards
Newspapers: Times Media Group Sales
2nd: NAB/Caxton
3rd : The Inc.
Media Owner Sector Awards
Television and Cinema: Popcorn
2nd: Cinemark
3rd: DStv Media Sales
Media Owner Sector Awards
Out of Home Media: Continental Outdoor
2nd: MMAP
3rd: Mamela Media
Media Owner Sector Awards
Magazines: Ndalo Media
2nd: Caxton Magazines
3rd: Media24 Central Sales
