Media Moves… TheMediaOnline’s weekly round up. Jennifer Walshaw is Primedia Lifestyle Group’s new COO. Justine Williams promoted at NAB. Moves at M-Net. VWV completes the rollout of a ground breaking property for Orange Kenya. Cavalry Media rides on. Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce. UPM Paper and SA Agent Nordic Paper & Packaging announced as Sponsors Of 2013 MPASA Pica Awards.
Who’s moved where
Jennifer Walshaw is Primedia Lifestyle Group’s new COO
Jennifer Walshaw has been promoted to the position of chief operating officer (COO) for the Primedia Lifestyle Group, a Primedia Unlimited company. Previously, she held the post of financial manager at an electronic company from 2001 to 2003, before relocating to Cape Town and holding the same position at Saatchi & Saatchi until 2009.
In 2010, Walshaw relocated back to Gauteng and joined Primedia Lifestyle as Financial Manager, a post that she has excelled in.
“We are very excited to announce Jenifer’s promotion to COO, it’s one that’s really well deserved,” says Primedia Lifestyle Group’s Doug Mayne. “We look forward to many more successful years working with her, and taking the company to new heights,” he adds.
Justine Williams promoted at NAB
Justine Williams has been promoted to National Sales Manager at NAB (the Newspaper Advertising Bureau). “Justine has dedicated 12 years to the team at NAB in various roles and we’re confident that she’ll to soar to even greater heights as our National Sales Manager,” says Joint MD Gill Randall. “The team and I congratulate her and wish her at least another 12 happy years with us.”
“I didn’t know it at the time but my BA in Psychology and Law would be a great basis for going into sales. If nothing else, it gave me a good understanding of the psyche of advertising people,” says Williams. “When I first went for my interview at NAB, and after just 10 minutes with Gill Randall, I knew that NAB and I were destined to be together.
“Twelve years and two kids later and I wouldn’t have changed one minute of that time. Caxton’s investment in research and NAB’s passion to empower and educate has resulted in a dynamic and vibrant team, who really understand how people shop and consume media, and I’m very proud to be a part of it.”
Moves at M-Net
Marietjie Human has been appointed as head of independent films for the froup content services department at M-Net.
Aneliswa Muzunze has been appointed as skills development co-ordinator for the HR department at M-Net.
Who’s won what
VWV completes the rollout of a ground breaking property for Orange Kenya
Brand experience agency VWV was appointed by cell phone service provider Orange to help it develop a brand-building consumer awareness activation process for the Kenyan market. Having worked in 16 countries on the African continent and intimately familiar with the nuances of the continent and its people, VWW was the obvious partner for the job.
“Based on the challenges faced by Orange, we looked at a series of opportunities and territories that would best suit the brand and business requirements. It became clear that the strategic business requirements indicated a need for a fully integrated activation,” says VWV EMEA CEO Terry Behan says. “Orange also made it clear that it wanted a focused, energetic, engaging process. Something that would turn heads and appeal to its consumers and in so doing help grow their equity in the market.”
VWV’s solution was the development of OBYS or Orange beat ya Street. Essentially a street dance competition that runs in all the four major cities and centres across the country and is flighted on prime time television, winners are selected and go through to compete in a grand finale in Nairobi. “This was an experentially and digitally driven campaign, supported by a through-the-line advertising campaign. OBYS essentially lives in digital space, the whole experience is designed to promote and position Orange as a brand,” says Behan.
Cavalry Media rides on
Cavalry Media, an integrated digital communication agency formed by brothers Greg and Mark Wright, have added a few new feathers to their caps over the last nine months. The two brothers joined forces in February 2013 to combine their web development and marketing communication skills and create a holistic digital communication solution that focuses on bespoke web development and search engine marketing.
“It’s quite overwhelming how far we’ve come when we look back to where we were in February. We managed to move into the Media Mill by 44 Stanley. It’s quite astounding the difference an office makes to your mental state, your productivity and how you view your working environment,” says Mark Wright.
“We’ve been blessed with some amazing clients over the past few months that have been instrumental in our progression. We redesigned the website for Steel Studio, manufacturers of balustrades, staircases and pool enclosures. We gave Triton Express, leaders in road freight and logistics, a digital overhaul. We helped Dlala Nje, a games and cultural emporium in Hillbrow get their initiative across to a wider audience. We’ve a got a few projects in the pipeline that we’re really excited about, but we’ll keep you posted,” says Greg Wright.
“ClickMaven, a digital sales company has been instrumental in our growth. The company’s founder, Ferdie Bester, has helped us address some of our growing pains we experienced along the way and offered us some guidance when we’ve needed it, something that we’re very grateful for” adds Greg.
Prezence partners with Leisure Books in Media24 Books’ first foray into m-commerce
Leisure Books, South Africa’s largest book club which is owned by Media24 Books, has partnered with Prezence, one of South Africa’s leading mobile, apps and digital agencies, in what marks Media24 Books’ first retail app.
This partnership marks the first step in the phased digitisation and mobilisation of Leisure Books.
“With a unique, interactive and compelling mobile offering, Leisure Books, through its partnership with Prezence, is looking to blow the South African book market away with the features packed into the app and mobile site,” says Lana Barnett, CEO of Leisure Books.
“Our experience in the mCommerce field has shown us that there are indeed two distinct types of mCommerce users: those who steer towards apps and those who steer towards mobile sites. Our strategy with Leisure Books was focused on catering for both types of users, hence the decision to launch both apps and a mobisite for Leisure Books,” says Lynette Hundermark, Apps Business Director at Prezence.
This app is developed specifically for the Android operating system, which sets it apart from many others produced in South Africa.
UPM Paper and SA Agent Nordic Paper & Packaging announced as Sponsors Of 2013 MPASA Pica Awards
The ‘Oscars’ of the South African magazine industry, the MPASA PICA Awards, has announced that long-term partners UPM Paper and its SA agent Nordic Paper & Packaging are back again this year as sponsors of the event.
UPM Paper and Nordic Paper & Packaging have been involved with the PICA Awards for the last five years, and not only sponsors the PICA Awards with high quality paper, but also with financial support to make the event possible for years to come.
“We feel that it’s a great medium to connect with the publishers and show that we are committed to printed media,” says Philip Palmgren, managing director of Nordic Paper & Packaging.
