Briefly… Joburg Style and MasterCard team up for retail rescue

Joburg Style magazine recently announced the launch of the first annual Joburg Style Shopping Guide presented by MasterCard, just in time for the end of year retail rush. This beautifully designed, stand-alone publication, and will be available as a supplement along with the December – February edition of Joburg Style magazine. The guide will also be available online with full interactivity for those who prefer shopping on the web.

“With the festive season approaching, the annual frenzy of marketing activity is about to begin as well. For those of us trying to spend mindfully through the season, this clutter of seductive advertising can pull us in too many directions, making the decision of where to spend your hard earned cash confusing,” explains the magazine’s publisher, Eric Bornman of Ballyhoo Media. “Too often, we end up with buyer’s remorse after being duped into purchasing a product which doesn’t live up to its hype. We felt that our readers would really benefit from a well-considered, unbiased guide to the best in Joburg shopping this year-end.”

The experienced team at Joburg Style have ensured that every brand and shopping centre featured in their first annual Shopping Guide has been scrutinised for good value and flair, before giving it their official stamp of approval. “Our readers trust our opinions, and the intention of this supplement is to make it as useful as possible to the public,” says Bornman. “We won’t just feature any brand because they’d like us to. We’ve only included our top picks and must-have items, based on their actual quality and merits.”