The latest issue of the SA Print Directory is on its way. This year, it is accompanied by a digital version which gives print buyers increased functionality. By selecting the correct parent or main category and the relevant child or sub-category, buyers can generate a list of qualified and capable printers to meet their exact production requirements according to the type of job they want printed.
On the website, print buyers can view information on each entry allowing them to make informed decisions. Also from the website, they can send an e-mail to individual companies or they can send a blind-copied e-mail to all companies listed on the website requesting that they be contacted. This places the onus back on the printer to contact the buyer.
According to Vikesh Roopchand, CEO of Sentient Publishing, the hit rate on the website has grown beyond expectation. ‘The SA Print Directory has now been running for almost two full years and in that time we have received more than one million searches on the website. This translates into a total of a million views of our listed printers’ details by prospective clients. In addition to the increasing number of visitors to the website, we have successfully attracted a lot more printers over the two year period with the result that the Directory now has the largest category listing it has ever had.”
The SA Print Directory covers all manners of print and even some related but non-print based services such as embroidery and engraving.
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