Media Moves… TheMediaOnline’s weekly round up. Ogilvy & Mather appoints global ECD for Unilever. Tuned In Publicity to handle PR for Lusito Land. Compleat Golfer launches interactive golf course guide with Tourism Radio. Anglo American’s Young Communicator Ambassadors honours exceptional orators. Cannes Lions Launches Brand New Festival – Lions Health.
Who’s moved where
Ogilvy & Mather appoints global ECD for Unilever
Ogilvy & Mather has appointed André Laurentino as global executive creative director for Unilever. He will join Ogilvy in February 2014 and report to Tham Khai Meng, worldwide chief creative officer.
Laurentino will be personally responsible for driving the creative vision and delivery across all of O&M’s Unilever brands. He will be based in London, which is the global hub for Unilever brands including Dove, Comfort and Hellmann’s. This role was previously held by Gerry Human, now chief creative officer, Ogilvy & Mather London.
Laurentino is currently executive creative director at TBWA/London and global creative director for McDonald’s. He began his career as an art director in Brazil, and during a 10-year period worked for agencies including DPZ and AlmapBBDO.
“André is not only a massively talented creative and inspirer of people, but he is one of the most passionate and focused admen in this business. With him on board, working closely with our clients, Sophie Hoffstetter our Worldwide Managing Director for Unilever, our teams and me, we are now fully geared up to take Unilever to the next level,” says Khai.
In short
Moves at M-Net
Maryke Allers has been appointed as a PR and Social Media Manager for the Afrikaans Channels within the Local Interest division at M-Net.
Moves at The Unlimited
Amon Kasambala has been appointed as head of human resources at The Unlimited.
Yasirah Sakadavan has been appointed head of organisational effectiveness in the human resources team at The Unlimited
Who’s won what
Tuned In Publicity to handle PR for Lusito Land
Tuned In Publicity has been appointed to run with the public relations for Lusito Land, the annual Jo’burg-based festival held at the end of April every year. The Randburg-based PR company has been tasked with strategically raising the festival’s profile across all media platforms as well as developing and implementing an issues management plan.
Lusito Land, which attracts around 160 000 people every year, celebrates the tastes of Portuguese cuisine and has played host to a number of top South African bands including Locnville, Mi Casa and Daniel Baron. All proceeds of the event go to the Lusito School for the Challenged.
Who’s making moves
Compleat Golfer launches interactive golf course guide with Tourism Radio
Local specialist magazine Compleat Golfer is set to launch a free interactive mobile guide to the golf courses of South Africa – the Compleat Golfer SA Golf Guide. Built in partnership with Cape Town-based travel technology innovator Tourism Radio,the free iPhone and Android application features detailed information about hundreds of golf courses across the country’s nine provinces, including information on course lengths and ratings, contact details and even historical information about a number of clubs. With integrated GPS technology, the app will even provide the user with directions to the course.
With nearly 400 courses featured in the app, the Compleat Golfer SA Golf Guide promises to be the most comprehensive list of golf courses in South Africa. Each course is accurately positioned on a map of South Africa, and the app works completely offline. The app content will also be updated periodically, ensuring that it stays current. “Our incremental update system allows golf course content to be updated when the user is online. This means we’ll keep the app updated with information on upcoming tournaments and competitions, add audio clips, and generally curate the app content so the user gets the most up-to-date information available.”
The Compleat Golfer SA Golf Guide app officially launches early in 2014, but golf enthusiasts can download it to their iPhone or Android devices now:.
Cannes Lions Launches Brand New Festival – Lions Health
Cinemark, the local representative of the Cannes Lions International Festival of Creativity, has announced that the organisers have launched a brand new festival committed to celebrating the very best in healthcare and pharmaceutical communications. Forming part of the world’s biggest celebration of creative communications, Lions Health will set a global benchmark of both creative communication and the best campaigns that have a meaningful health benefit.
“We are thrilled with the announcement, as it opens up the possibility of international recognition for those creatives and clients within a large and productive sector in South Africa,” says Ryan Williams, executive head of sales at Cinemark.
The specially crafted two-day Festival in Cannes (taking place just before Cannes Lions 2014 gets underway) is a unique opportunity to help inspire the industry. With carefully curated learning and debate surrounding the issues that matter, it’s the perfect shot of inspiration for anyone who is involved in marketing communications for products and services in the pharmaceutical and healthcare industries.
Anglo American’s Young Communicator Ambassadors honours exceptional orators
Prince Nwadeyi enthralled the audience and captivated the judges before walking away with this year’s Young Communicators Award (YCA). He proved to be the most talented of the nine finalists on the afternoon as he wove a spell that enchanted the crowded Anglo American auditorium which earned him first prize in the Anglo American’s Young Communicator Awards.
Nwadeyi has taken the first steps towards a bright future with a R65 000 tertiary bursary and a further R15 000 for his school – Queens College. His speech ‘Ignite’ showed an agility of mind and depth of thought far beyond his tender age. It was not just his ideas that swayed the judges but the passion that Prince brought to his argument.
Khanyisile Kweyama, executive director of Anglo American in South Africa, says the YCA has been an effective tool for youth skills development which has spurred personal growth, and is helping to rewrite the future through empowerment of young leaders.
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