There’s no doubt that the launch of DIY portal, easyDIY.co.za, has filled a gap in a fast-growing market. The site, an extension of the quarterly print magazine, Easy DIY, is the “perfect brand extension to the print product, but with its own unique content”, says publisher Sandra Gordon.
The site launched this month, and was marked by an event attended by DIY gurus, personalities and media in Sandton.
“The website is a fantastic tool for DIYers, we are delighted with the initial response and believe that this is going to become THE bookmarked destination for South Africa’s passionate DIY community,” says editor, Julia Boltt.
The comprehensive website offers practical and useful information and advice that will grow a participative community of proudly South African DIYers. The site’s primary content pillars are: Make, Maintain, Restore, Improve and Garden.
The content is friendly, accessible and trustworthy. Visitors can interact with Ask Eddy, the useful and responsive online expert. Ask Eddy is a source of over 400 previously asked questions by DIYers and is refreshed as users post their questions.
Wag The Dog Publishers have a solid history in the DIY industry having launched Easy DIY magazine in 2011 and filled a gap in the fast growing market for DIY products and services. easyDIY.co.za will offer synergy to advertisers who recognise value.
“easyDIY.co.za is attractive, inspiring and equally, most rewarding,” says Gordon, CEO of Wag the Dog, which publishes print and online publications, including The Media Online and The Media magazine.
The easy-to-navigate site allows users access to tips, hints, plans and projects that will assist in improving a home. It can be utilised by all DIYers and visitors have access to a range of projects suitable for novices and more experienced DIYers, with handy tips, safety rules and more.
By registering, DIYers gain the benefit of a newsletter personalised to suit their interests. There will be a calendar of events including the popular DIY Divas programmes and association news will be updated. The user also has access to before and after pictures of projects as well as downloadable videos.
Have a look at the Pinterest board, Attractive, inspiring, rewarding: easyDIY launches online, to see the photos of who was at the launch, and what the website offers.
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