Dollar Photo Club will expand its disruptive “$1, always” flat-rate offering to 13 additional countries. Launched in the US market in mid-January, it has already become a multi-million dollar business by offering 27 million high-resolution, royalty-free images for just a dollar each — unlike other major providers, which force customers to buy hard-to-understand credits and “use it or lose it” subscriptions.
Aimed at ad agencies, publishers and designers, access to Dollar Photo Club is restricted to selected members to ensure top-quality service. The club costs $10 a month with 10 images free, and every subsequent image only $1 — with no upcharges for resolution or usage.
The Club offers preferred customers, major buyers, and creative professionals access to premium content, special Dollar Photo Club promotions, as well as deals and promotions from select partners.
“Customers are tangled up in plans they don’t need, use, or even understand. Pricing structures have become an unruly mess that needs to be scaled back and simplified for the benefit of customers – not for companies and shareholders,” said Dollar Photo Club’s CEO, Oleg Tscheltzoff, adding that there is a need for simplicity within the stock photo industry.
“The majority of subscription deals end up being wasted. That’s why we created Dollar Photo Club, offering straightforward access to over 27 million professional images for $1 each, at one low monthly fee. Dollar Photo Club customers pay only for what they use, nothing more, and always just $1.”
Prospective members can apply by visiting the website: www.dollarphotoclub.com
Want to continue this conversation on The Media Online platforms? Comment on Twitter @MediaTMO or on our Facebook page. Send us your suggestions, comments, contributions or tip-offs via e-mail to firstname.lastname@example.org.