Essentials magazine, the go-to lifestyle and craft magazine for the modern family woman on-the-go, has revealed its sleek new look with its latest issue.
“I’m very excited to announce that Essentials has had this modern makeover,” says editor, Kate Macfarlane. “We conducted extensive research into the modern woman’s life and updated and tailored our brand to better meet her needs. This has meant changes to our content strategy, and well as the overall look of the magazine.”
The magazine is now solidly positioned towards today’s modern South African woman who needs a magazine that is essential and personal to her, encouraging her to exude optimism and self-confidence. In addition to its regular features, Essentials now has The Really Useful Guide, aimed at easy and practical tips on how to manage a variety of problems ranging from money-saving advice to how to complain and get results.
“We give easy and practical solutions that will save you the time and energy,” says Macfarlane. “The craft section in our latest issue is a true example to that. Being away and focusing on your career often makes you feel the guilt of not being there enough at home for your family. We say ‘ditch the guilt’ and make use of the free time you have by creating easy and house warming crafts that will add some sparkle to your home. We often find that due to the busy nature of our lives, the most memorable moments and experiences come from those days with the least amount of available time to ourselves,” concludes Kate.
