Briefly… APEX ad award jury hard at work

The APEX awards has for the past 20 years recognised, celebrated and showcased highly effective communications campaigns in South Africa. During the past weeks, a heavyweight adjudication panel made up of captains of industry from various disciplines including strategy, digital, creative, research, media and marketing as well as agency heads, have been judging entries based on extremely stringent criteria.

Judges are looking for campaigns that disrupted the clutter, had extensive reach and communicated via mediums that resonate with the desired consumer. The rigorous adjudication process spans more than one round of adjudication during which submissions are evaluated against specific criteria including rigour, degree of difficulty, clarity of evidence, compelling case, and insight.

“The APEX awards looks for both creativity and effectiveness, measuring actual results. The objective of advertising and communications is to sell products and/or services and in so doing contribute to a company’s bottom line. In this regard, the annual APEX awards rewards those campaigns that worked to deliver a tangible, measured return on investment and/or objectives,” says Odette van der Haar, CEO of Association of Communications and Advertising (ACA) that hosts the annual APEX awards.

The team tasked with adjudicating this year’s entries are:

“It is an absolute pleasure and honour to be working with this year’s jury. The collective experience and sheer brain power of the panel is extraordinary.  The jury will decide on which campaigns, agencies and clients are the best of breed in the business and, in so doing, affirm the credibility and the value of creativity in business,” said Van der Haar.

The APEX awards also ensures that the sector is sustained and grown into the future by funding skills development and talent in the form of much needed bursaries for deserving students at the AAA School of Advertising.

The gala event is taking place on the 20 July at the Sandton Convention Centre. The 2015 APEX awards is sponsored by key partners – SABC and Sandton Convention Centre – and sponsors Millward Brown and Unilever.