Early detection and the treatment of blood cancer and other blood diseases in the Eastern Cape have been given a boost through the partnership of the Eastern Cape Department of Health and Algoa FM on the station’s annual Big Walk for Cancer. Dr Singilizwe Moko, the department’s general manager for District Health Services, announced a three year partnership with Algoa FM at the launch of the Big Walk for Cancer.
The partnership is part of the department’s efforts to promote a healthy lifestyle and the early detection of diseases, according to Eastern Cape health MEC Dr Phumza Dyantyi.
“As a department we encourage individuals to adopt and maintain personal behaviours that prevent diseases and promote health,” she says.
A number of events will be staged throughout the province as a build-up to Algoa FM Big Walk for Cancer on Saturday, 31 October.
“With the Department of Health on board the Big Walk for Cancer is now the single biggest corporate social investment project in the Eastern Cape,” says Dave Tiltmann, managing director of Algoa FM.
“This new partnership will result in many positive outcomes for the walk, and for the people of the Nelson Mandela Bay and the Eastern Cape. I am excited about the future of this event and look forward to seeing how much we will be able to achieve together,” he says.
Tiltmann challenged businesses in the province to encourage as many of their staff as possible to participate in the Big Walk, which will raise funds for the Igazi Foundation.
The Algoa FM Big Walk for Cancer received national attention after it won the a Bronze PRISM Award in April this year for their communications strategy for the 2014 Big Walk, beating major PR agencies in the Sponsorship Category of the PRISM Awards. The PRISM Awards is the most sought after awards in the public relations industry in Southern Africa.
Entry fee for the 5km walk is R50 and will take place on Saturday, 31 October at the Boardwalk in Summerstrand, Port Elizabeth. Entry forms are available from Brian Bands in Cape Road, Total Sports stores in Port Elizabeth and Algoa FM. An online entry portal is also available at www.algoafm.co.za.
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