New Media Publishing has announced a new addition to its portfolio: the publishing house has won the Shimmy Beach Club account. Partnering with Cape Town’s premier venue, New Media Publishing is working on an exciting relaunch of Shimmy Style, an exclusive magazine that offers a glimpse of the ultimate Cape Town lifestyle.
Launching in October to mark the start of the season, this luxurious glossy is set to be summer’s most stylish read, bringing together the people, music, energy, style and stunning location that make up the Mother City’s unforgettable, world-renowned summers.
Highlighting the Shimmy Beach Club’s summer calendar and including sophisticated fashion, food, celebrity profiles and travel, Shimmy Style will pair compelling content with beautiful images and world-class design; hallmarks of New Media Publishing’s award-winning Consumer Division titles such as TASTE, Visi and W magazine.
“It’s a pleasure to welcome this stylish brand into our stable of magazines,” says general manager of the Consumer Division, Aileen Lamb. “We are really excited to craft exquisite content for this client. The Shimmy Beach Club is a Cape Town institution and it deserves a showpiece to celebrate this.”
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