Media Moves… TheMediaOnline’s weekly round up. New CEO for HWB Communications. Marilyn Dutlow Munga appointed associate brand director. TLC Marketing Worldwide Africa appoints new MD and CEO. FCB Worldwide creates new role, appoints Erika Darmstaedter. Ads24 now represents Soccer Laduma. Jam Media lands Magic828. Red Carpet Concepts wins Lakeside Lodge and Spa account. iProspect SA wins 29 awards at the international W3 Awards. Atmosphere & King James awarded Grand Prix For Excellence Award at International IPRA awards. Provantage Media Group launches Transit Ads. OFyt launches new consumer engagement agency. RADAR moves to new premises. The Times stacks The Odds in its favour. DIY mobile research for real-time insights
The BIG move in FIVE: New CEO for HWB Communications
HWB Communications, a leading public relations, media, and communications has appointed Lisa Devi as chief executive officer to better position the company’s strategic offering.
Devi is an expert on converged media and new agency models, and as such has helped traditional agencies and corporates make sense of the evolving and converging media landscape and how to align this with their business goals.
Outgoing CEO and founder of the company, Evelyn John Holtzhausen, will remain as chairman of HWB. The appointment of a new CEO means that Holtzhausen can focus fully on his role as president of the Public Relations Global Network (PRGN), a position he will take on in November this year.
- What is the most challenging aspect of your new job?
Change is a scary thing. My challenge as CEO is to lead the team through that change and to keep reminding them that even if it is uncomfortable, it can also be extremely exciting and emotionally rewarding. HWB Communications is experiencing huge growth, and this involves retooling and equipping our team to service our diverse spectrum of clients. Whether you like it or not, we live in an ever-changing and complex digital world. As an agency, we have no choice but to reinvent our business offering. It is my role to ensure that our team of specialists is equipped and empowered to plan and execute powerful campaigns designed to create landmark results for our clients.
- And in the media sector in which you work?
It is important for me to find the best mix of specialists, who each bring that special ‘can do’ attitude to the table. One of the characteristics that attracted me to HWB was the diverse mix of skills and experience in this agency. My job is to nourish that mix, to make sure our clients are always best served no matter what their requirements.
- What three things in your bag/computer case are you NEVER without and why?
I am an unashamed Apple convert. I am never without my iPhone, my iPad or my Mac.
- Who do you most admire in SA and why?
I have a lot of respect and admiration for people who refuse to do things the way it was always done. The status quo is there to be challenged!
- What piece of business intelligence would you most like to have to help you in your career?
I wouldn’t mind having a miniature millennial counselor in my pocket, who can guide me through the ever changing, always-on digital world we live in.
Who’s moved where
Marilyn Dutlow Munga appointed associate brand director
Marilyn Dutlow Munga has been appointed associate brand director at Added Value South Africa, a member of the global marketing consultancy and research firm of the same name.
An innovative, in-touch and creative marketing professional with 10 years’ experience impacting brand presence and business growth, Dutlow Munga has a passion for doing business in Africa and working with NGOs. She currently serves as an advisor to the RLAB board, an NGO focused on technology and training, while her brand management experience includes time at Procter & Gamble. Here, she worked on teams responsible for Ariel, Pampers, Gillette, Duracell, Pantene and Head &Shoulders.
An avid adventurer, having summited Mt. Kilimanjaro and scuba dived the Sardine Run, she is excited for this new challenge too!
TLC Marketing Worldwide Africa appoints new MD and CEO
TLC Marketing has announced the promotion of agency director Preneshen Munian to managing director of TLC Marketing Worldwide Africa. Derek Miller, former MD, will now take up the position of CEO for Africa and the Middle East.
“With the successful growth of our business in South Africa over the last five years, I am delighted to announce our expansion into other African and Middle East Markets. We are receiving more and more requests from clients to offer our services across the whole region and not just South Africa, therefore we are looking at a number of markets to open up offices before year end, exciting times lay ahead for TLC Marketing” explained Miller.
Munian was “ honoured to be given the opportunity to lead our South African business as managing director. “Over the past fve years I’ve led the sales and marketing team and we have achieved over 50% growth year on year by creating world class campaign concepts for some of the biggest clients in South Africa. With that being said, I will certainly embrace the greater challenge that lies ahead and I look forward to driving our business even further”.
FCB Worldwide creates new role, appoints Erika Darmstaedter
FCB Worldwide CEO Carter Murray has announced that Erika Darmstaedter has been promoted to chief client officer, FCB Worldwide. In the newly created role, Darmstaedter, who will continue to lead the global Beiersdorf account, will work with account management across the network to guide client strategy and ensure best practices are in place for the strongest possible client/agency relationships.
“Erika is an amazing brand steward who is highly regarded by clients and colleagues,” said Murray. “We have top-notch talent in our network and I can’t think of a better person than Erika to help guide them to become the best in the industry.”
Darmstaedter joined FCB in 2011 as global account director, Beiersdorf. Under her leadership Beiersdorf won seven Cannes Lions in 2014, including the Mobile Grand Prix, and a further eight Lions in 2015.
A Swiss native, fluent in German, English and French and conversant in Italian, Darmstaedter grew up in Saudi Arabia, Taiwan and Israel. She has held local, regional and global senior executive positions for the bulk of her 30-year career.
Who’s won what
Ads24 now represents Soccer Laduma
From 1 October 2015 Ads24 will be representing Soccer Laduma for advertising sales including its digital properties. Soccer Laduma is the biggest soccer publication in Africa, and in the top three in the world with a weekly readership of 3.3 million and circulation of 295 497.
“Soccer Laduma is in the business of growing communities, of building spaces and platforms that allow like-minded, passionate people the ability to connect, to hold hands, to communicate and to tell others.
“It does this via traditional publishing means, including the top single-sale newspaper in the country, 1.5 million unique browsers on the website and mobile site generating up to 60 million monthly pageviews, and powerful and engaging social media platforms. We are proud to now have this publication in our stable,” says Tania Barzu, portfolio manager of trade marketing and business strategy for Ads24.
Jam Media lands Magic828
Jam Media is fast becoming the agency of choice for media wanting to launch or grow their brands. Their latest addition is Mother City Golden Oldie radio station, Magic 828 am.
Jam Media will be responsible for managing the strategy, implementation and overall growth of the brand’s digital footprint.
Magic 828 am which includes a presenter line-up of Guy Macdonald, Dave Guselli and Carol Mashigo to name a few, is due to launch on 1 October 2015. The new concept prides itself not only on playing solely chart toppers from the ‘60s through to the ‘90s, but also promises to incorporate far less talk on its airwaves than any other station.
“Magic 828 am has been set up by some of the South Africa’s top media stalwarts and is modelling international radio stations in terms of sound. One of the biggest issues I have with many stations today is that the presenters talk too much, Magic aims to fix this,” said Jam Media director, Jess Mounemne.
Other media accounts for Jam Media have included Fast Company, Intrepid Explorer, Hectic Nine 9 and Neill Anthony – Private Chef.
Red Carpet Concepts wins Lakeside Lodge and Spa account
Bespoke Cape Town based Communications Agency, Red Carpet Concepts, signs its second five star estate account this month – Lakeside Lodge and Spa, based in Sedgefield, Knysna.
Situated along the picturesque Garden Route, this nine-suite luxury accommodation boasts panoramic views across the Swartvlei Lagoon, rich in aquatic and avian life. The Lakeside Lodge Spa offers a variety of treatments and products for ultimate relaxation beside the tranquil lake, overlooking the conveniently situated shallow-water jetty
iProspect SA wins 29 awards at the international W3 Awards
iProspect has walked away with an 29 awards, two of which were gold and 27 silver, at the 10th annual W3 Awards. The global W3 Awards honour creative excellence in web and recognises creative and marketing professionals behind award winning site, videos and marketing programmes.
iProspect took gold for the C-Class #NoAlternative campaign for Mercedes-Benz South Africa, and won for the best Online Video. The second gold was awarded for Gauteng Tourism Authority’s GeePeeShotLeft campaign in the Integrated Campaign category. They created a socially integrated campaign, which increased its client’s competition entries by 328.57%, drastically improving their client’s ROI.
The W3 awards are sanctioned and judged by the Academy of Interactive and Visual Arts, an invitation-only body consisting of top-tier professionals from a Who’s Who of acclaimed media, interactive, advertising and marketing firms globally.
Atmosphere & King James awarded Grand Prix For Excellence Award at IPRA awards
National public relations consultancy, Atmosphere Communications and its partners from the King James Group have walked off with the much coveted international Grand Prix For Excellence at the 2015 IPRA Award ceremony.
Its Sanlam One Rand Man Campaign also won a Gold IPRA award in the financial services and investor relations category at the award ceremony held in Sandton this week. The International Public Relations Association (IPRA) honours the very best of PR campaigns from around the globe and delegates from more than 80 countries attended the gala event.
The award-winning campaign debuted during South African savings month (July 2014) as part of the financial services group, Sanlam’s brand refresh and followed one anonymous man’s journey as he lived an entire month on R1 coins. The aim was to re-connect South Africans with their money and to encourage them to reconsider the way they spend and save – down to the last R1 coin.
Who’s making moves
Interact Media Defined & Brooke Pattrick join forces
Brooke Pattrick Publications will be incorporated into IMD with the intention of maximising efficiencies and capitalising on the synergies between the companies to offer enhanced infrastructure and support for all our customers. The consolidation will allow the new business
to thrive in these difficult times, with the benefits of its combined forces far outweighing either business’ individual reach.
Brooke Pattrick and IMD are positive about the merger. “This exciting new deal will allow us to pool our resources and work together to add value for both companies’ clients,” said Sean Macnamara, managing director of IMD. “The various service and product offerings will complement and enhance each other, adding value for readers and advertisers alike.”
The main benefit of this transaction is a bigger balance sheet for both companies. “If a company is financially strong, it has more room to experiment and innovate, offering customers more,” said Neil Pattrick, managing director of Brooke Pattrick. “This is a win-win situation as we can now offer the readers more information and the advertisers a bigger reach.”
Provantage Media Group launches Transit Ads
Provantage Media has launched South Africa’s largest transit media brand – Transit Ads. Transit Ads consolidates a variety of transit media offerings into one exceptional and comprehensive portfolio. Transit Ads will be staffed by a team of transit media specialists with access to a wide range of media opportunities and sophisticated research, enabling them to develop integrated Transit Media campaigns that will be unmatched in the industry.
Over 16 million South Africans make use of taxis, buses and trains every week and they form the backbone of the economy. Transit Ads offers a multitude of media opportunities across the various transportation modes and in the largest commuter nodes, which include digital, mobile, static and activation media types.
OFyt launches new consumer engagement agency
Old Friends Young Talent (OFyt) and Tanya Oakes-Bertram have joined forces to form an agency specialising in consumer engagement called CHOM.
From integrated marketing communications planning to strategic database marketing, CHOM covers the spectrum of consumer engagement with a particular focus on direct channels of communication that elicit a response from consumers.
Utilising advocacy programmes, social CRM, online research panels or loyalty programmes as required, CHOM has a range of Consumer Engagement methodologies at its disposal to best meet the consumer’s needs. These are established and assessed through an in-depth understanding of consumer insights, behavioural patterns and relationships with brand.
RADAR moves to rosy new premises
RADAR has moved into new premises in Cape Town, in the process constructing a space that is a dedication to creativity. The standalone heritage building has undergone a complete facelift – inside and out – and houses, among and around the team’s desks and studio space, a collection of mid-century furniture and contemporary art that had been amassed over the years.
The building at 21 Rose Street in the Bo Kaap is one that comes with years of stories and a strong significance and heritage. An early Dutch building (the first record of it is in 1817) it started life as a wooden clog factory, named (not surprisingly) the Clog Factory. It then became a button factory, and from then on was used and lived in by a variety of creative people.
“The building has a history and patina that we love,” explains Jason Ray from RADAR. “When we bought her, it was an art gallery, and then I lived in her for six month. It was an uncomfortable six months, but I got to know and love every corner of her. When we took over the building she was rather tired. We have tried not to alter her original character, but we have breathed some new life into her.”
The Times stacks The Odds in its favour
On Friday The Times launches The Odds, a two-page betting supplement that will provide South Africans with the weekend’s big sporting bets every Friday.
The Odds will deliver expert tips on the best soccer, horse-racing, motorsport, cricket and rugby events for the weekend. Stephen Haw, editor of The Times, says that a betting supplement is only as good as the quality of its pundits, “I’d bet my own money on The Odds with the expert team we have in our stable.”
The team of pundits delivering their opinions and insights to readers each Friday include top football writer and commentator Mark Gleeson, soccer betting expert Mike Makaab, and horseracing tipster Mike Moon. Moon’s entertaining horse-racing column The Geegees is already a firm favourite for readers of The Times.
DIY mobile research for real-time insights
M4JAM’s (Money for Jam) mission is to disrupt the way data is gathered for companies wishing to make real-time business decisions to increasing sales, reducing costs and drive real-time end user engagement. The microjobbing platform has recently launched a do-it-yourself feature for brands that is set to fundamentally disrupt the world of research and data gathering even further. The JAM FACTORY empowers brands and businesses to create, manage and run their own campaigns on M4JAM from their desktops.
By signing up on the JAM FACTORY, brands and businesses can create a new mobile research campaign using one of the expertly designed standard templates created by Pondering Panda. Most popular standard templates include: Website Feedback, Social Channel Feedback, Advert Recall, Brand Awareness and App Download.
