Audiences return to online publisher platforms

As the summer holiday season draws to a close, South African audiences have returned to their screens, with a marked uptick in viewers across all online publishers. 

According to the Interactive Advertising Bureau (IAB) South Africa’s Measurement Dashboard, audience numbers have surged across news sites, most notably News24 (from 143 158 199 to 174 524 155), Netwerk24 (from 89 349 073 to 102 047 262) and Maroela Media (from 36 232 905 to 40 933 826). The three sites have remained in the top three for the second month.

While news publishers dominate the Top 10 Online Publishers, DStv Online Sport remains popular despite dropping to fourth place (down 32 794 567).

The IAB Industry Measurement Dashboard was developed in partnership with dY/dX. The Dashboard reports on the top publishers across South Africa and trends across gender, age and interests, amongst others.

Below, view South Africa’s biggest online publishers and publications for January 2024*:

*As at 7 February 2024.

The Interactive Advertising Bureau (IAB) South Africa Measurement Dashboard is a three-year partnership with dY/dX, a digital transformation company that provides product and service design, and content and digital sales optimisation solutions. The partnership provides a standardised audience measurement currency for publishers that can be used across the South African online industry.

Click here to view the dashboard.