For the most part, digital-born approaches can only make the TV ad world better. Read more
With digital revenue generation continuing to be a challenge for many news publishers, WAN-IFRA sought to provide some case studies and solutions. Read more
While digital content spread with malicious intent and political polarisation make “the media” seem untrustworthy, credible journalists are enjoying growing confidence. Read more
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
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