Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
The reality is, relevant ads will improve our lives and we need to 'pay' publishers that produce quality journalism. So accept those few ads and support local publishers. Read more
It should be noted that news publishers’ sentiment towards Google has improved whereas it has worsened towards Facebook... no surprise in light of recent scandals. Read more
In these times of fake news, trust is a crucial factor underpinning the news industry, according to the just-published World Press Trends 2017 report. Read more
Brands are no longer merely peddling products, Ané Honiball reckons. They’re producing, unearthing and distributing information. Do you remember the big hoo-ha years ago about subtle product... Read more
In their Programmatic Advertising Forecast, eMarketer states that non-programmatic spend – the traditional insertion order based deals – is in steady decline and that programmatic advertisin... Read more