• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home Agencies Communications

AI opened my eyes – literally

Now Africa must redefine what 'ability' really means

by Ingrid von Stein
March 30, 2026
in Communications
0 0
0
AI opened my eyes – literally

Ingrid von Stein

Share on FacebookShare on Twitter

I have been visually impaired my entire life. Only my left eye sees anything; my right eye is a spectacularly perfect eye that simply can’t be bothered. It is as if the camera was installed beautifully but nobody ever found the ON switch.

So, I did what so many people living with disabilities across Africa have had to do: spend my entire life adapting to a world designed for someone else. A world where “accessibility” often means a zoom button added as an afterthought which is about as useful as sunglasses at midnight.

But then something shifted.

AI changed my life; not by replacing my work, but by finally making it accessible

When AI arrived, real AI, not the marketing fluff we were sold for a decade, suddenly technology began adapting to me instead of the other way round.

Voice interfaces. Audio descriptions. Multimodal tools. AI agents that read, think, extract and translate context into something I could actually use.

This wasn’t just convenience. This was independence.

And because I’m stubborn (and curious, and a bit competitive), I didn’t stop at using AI, I learned how it works.

I learnt to prompt it, to train it, to break it, to rebuild it.

I learned voice generation, research automation, content design and the entire ecosystem beyond ChatGPT and Copilot.

I failed a hundred times. And then I mastered it.

And suddenly, in the workplace, I wasn’t “the visually impaired one who needs accommodation.” I became the one who could navigate change faster than most. The one who could automate research.

The one who could track global industry shifts overnight.

The one who could produce work normally requiring a small department.

AI didn’t replace my role. It amplified my capability

And now my life may change again in a way I never imagined.

I have recently been accepted into a global medical trial that could, quite literally, switch my unused eye on.

Think neural implants behind the eye, connected to a processor in my glasses, connected to a brain implant, a communications triangle designed to stimulate the “camera” that never switched on. This innovation was previously tested on older patients with sight degeneration.

Now, we are seeing if it can work for someone like me, whose eye has never functioned.

If successful, it could rewrite the boundaries of what is medically possible on the continent.

This is not sci‑fi. It’s not “sometime in the future”.

It’s happening now.

Africa often waits for the rest of the world to validate technology before adopting it. But disability, accessibility, and human potential don’t have the luxury of waiting.

The future of human augmentation, whether through AI, biomedical engineering or interface design is accelerating far faster than policy, education, or workplace culture.

And this time, Africa must not be left behind.

Why I’m telling you this and what it means for our industry

We work in media, digital, marketing and advertising; sectors obsessed with “innovation”, “transformation” and “the next big thing”. But too often we limit innovation to shiny tools, not systemic change.

Here’s the truth:

AI will not take your job.

But someone using AI better than you absolutely will.

And yes, sometimes that “someone” is a visually impaired woman in Woodstock with one working eye and a deep belief in relentless self‑education.

AI is not a threat to human ability.

AI is an amplifier of human ability.

Especially for those of us who’ve spent our entire lives navigating barriers others never see.

What Africa needs to understand urgently

AI isn’t here to make life easier for the privileged.
It’s here to make opportunity more accessible for everyone:

  • People with disabilities who’ve been excluded by design
  • Young creatives who never had access to expensive software
  • Researchers who can’t afford subscription data tools
  • Entrepreneurs who need automation because they cannot hire staff
  • Entire industries in Africa leapfrogging legacy systems

We talk about inclusivity.
AI demands it.

So, here’s my message to anyone still afraid that AI will replace them

Don’t be so short‑sighted.
(Pun very much intended.)

Let your brain expand. Experiment. Break things. Fail loudly. Learn fast. Use the tools that exist, not to compete with machines, but to elevate what humans do best: feel, think, create, adapt, imagine.

If AI can help someone like me, with limited vision, reimagine what productivity, capability and independence look like, imagine what it can do for a continent full of people with limitless potential.

My journey is still unfolding.

And if the medical trial goes well, my world may literally become brighter.

But whether I see with one eye, two eyes, or through a pair of AI‑powered glasses… I already see the future.

And Africa needs to start seeing it too.

Ingrid von Stein is a visionary communications strategist and storyteller, pioneering accessible innovation across Africa. She transforms complex ideas into powerful narratives that inspire industries, challenge norms, and amplify human potential.


 

Tags: artificial intelligenceIngrid von Steinpersonal storyvision impaired

Ingrid von Stein

Ingrid von Stein, Strategic Communications Lead, Dentsu SSA. She was previously Executive Director at NGO Marketing, providing specialised marketeing, branding, strategic and communications and training to the NGO sector.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
AI opened my eyes – literally

AI opened my eyes – literally

March 30, 2026
The secret to great marketing is…

The secret to great marketing is…

March 30, 2026
Terry Bell was a force for good in the world

Terry Bell was a force for good in the world

March 27, 2026
Seven Days on Social Media: The #DirtyDozen

Seven Days on Social Media: The #DirtyDozen

March 27, 2026

Recent News

AI opened my eyes – literally

AI opened my eyes – literally

March 30, 2026
The secret to great marketing is…

The secret to great marketing is…

March 30, 2026
Terry Bell was a force for good in the world

Terry Bell was a force for good in the world

March 27, 2026
Seven Days on Social Media: The #DirtyDozen

Seven Days on Social Media: The #DirtyDozen

March 27, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?