• Subscribe to our newsletter
The Media Online
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs
No Result
View All Result
The Media Online
No Result
View All Result
Home News Media business

Future leaders missing in action

Why the next generation is walking away from management.

by Lyndy Van de Barselaar
March 18, 2026
in Media business
0 0
0
Future leaders missing in action

Companies worldwide are facing the same pattern: younger workers are not inspired by the leadership roles they see around them/Freepik.com

Share on FacebookShare on Twitter

South Africa is entering what I call a leadership blackout, a slow but unmistakable dimming of the leadership pipeline that many organisations have not yet fully acknowledged. What makes this moment so unusual is that the crisis is not being driven by a lack of talent.

It is being driven by a lack of desire. The people who should be stepping into leadership roles are increasingly choosing not to, and the reasons behind that choice reveal a profound shift in how work, ambition, and wellbeing are understood.

According to the latest ManpowerGroup Human Edge Trends Report, companies worldwide are facing the same pattern: younger workers are not inspired by the leadership roles they see around them. In South Africa, where economic pressure, workplace fatigue, and structural inequality already shape the labour market, this reluctance is even more pronounced. The leadership pipeline isn’t empty; it’s opting out.

A new psychology of ambition

For decades, leadership was framed as the natural next step for high performers. It was the reward for hard work, the marker of progress, the sign that you were “moving up.” But for many Millennials and Gen Z professionals, that narrative no longer holds.

They are not rejecting growth; they are rejecting the version of leadership they see before them. One that often appears to be a trade‑off between career advancement and personal well-being.

This shift is happening in a labour market defined by instability. The latest Stats SA figures show youth unemployment at 43.8%, and 3.7 million South Africans are now classified as discouraged work‑seekers.

When your economic reality is shaped by uncertainty, stepping into a role that appears to offer more pressure than protection feels like a risk, not a reward. As I often tell clients, “Leadership has not lost its importance; it has lost its appeal.”

A leadership model that no longer fits the moment

The traditional leadership contract – long hours, constant availability, emotional labour and limited support – was built for a different era. It assumed stability, predictability and a clear hierarchy.

Today’s workplace offers none of those things. Instead, leaders are expected to navigate economic volatility, rapid technological change, hybrid teams, and rising employee expectations, often without the training or support to do so.

Younger workers see this clearly. They value autonomy, flexibility and meaningful work, and they are not convinced that leadership, as it currently exists, offers any of those things. They want influence, not authority. They want impact, not titles. And they want careers that allow them to thrive, not just survive.

The mentorship ladder has collapsed

One of the most striking insights from the Human Edge report is that 57% of workers globally have never had a mentor. In South Africa, where access to senior leaders is often limited by organisational structure, geography, or inequality, the gap is even wider.

Mentorship is the mechanism through which leadership potential is identified, nurtured, and transferred, and without it, the pathway into leadership becomes opaque.

This is how a leadership blackout begins: the deep institutional knowledge held by senior leaders is steadily leaving organisations as they retire or shift to more flexible work arrangements, while those who should step forward to replace them hesitate.

The systems that once connected one generation of leaders to the next have weakened to the point where the transfer of knowledge is no longer guaranteed. When experience outpaces replacement, the lights dim quietly until the gap becomes impossible to ignore.

The gig economy is redefining career paths

The Human Edge report highlights the rapid rise of gig and portfolio careers globally, noting that 27% of Gen Z workers supplement their income with gig or part‑time work. In South Africa, this trend is even more pronounced.

According to the Student Village/Flux Trends Gen Z Economy Report (2025), 45% of Gen Z workers take on side gigs or short‑term projects, not only to earn additional income in a challenging economy, but to build skills, diversify their experience, and maintain a sense of autonomy.

This gap between the global average and the South African reality tells an important story: young South Africans are embracing portfolio careers at nearly double the global rate. In a labour market where youth unemployment remains above 43%, gig work is not a trend but a survival strategy.

And when gig work offers more flexibility and control than traditional corporate pathways, leadership roles must compete with an entirely different value proposition.

What South African businesses must do now

If organisations want people to choose leadership again, they need to rethink the role from the ground up. That starts with redesigning leadership for modern work, shifting away from command‑and‑control models and towards coaching, collaboration, and shared decision‑making.

It also means rebuilding mentorship as a core organisational practice. The Human Edge report makes it clear that mentorship is no longer a “nice to have”; it is the backbone of succession.

Businesses must also open leadership pathways beyond degrees. The report shows that the gap between degree and non‑degree holders is the narrowest it has been in 30 years. Skills, not credentials, should drive succession decisions.

And if leadership roles are to compete with the gig economy, they must offer autonomy, flexibility, and project‑based opportunities inside the organisation, not just outside it. Finally, well-being must become a leadership competency. A sustainable leadership model is one that people will actually choose.

A new leadership contract

South Africa is not running out of leaders. It is running out of reasons for people to want to become leaders. The future belongs to companies that build a new leadership contract, one that is flexible, human‑centred, skills‑based, and genuinely aspirational.

As I often say, “If we want the next generation to lead, we must give them something worth leading.”

Lyndy van den Barselaar is the managing director of Manpower South Africa, where she has successfully led the company for the past decade. A skilled business leader with a passion for communication and people development, Van den Barselaar’s leadership style is rooted in honesty, kindness, and continuous growth. Her dedication to excellence was recognised when she received the prestigious 2023 CGMA Leadership Award at the inaugural AICPA & CIMA CGMA Professional Awards Africa ceremony in Johannesburg. This award highlights her ability to develop, influence, and lead others to greater heights within the industry.


 

Tags: Gen-Zgig economyhuman resourcesLeadershipLyndy van den BarselaarManpowerManpowerGroup Human Edge Trends Reportrecruitmentworkforce trends

Lyndy Van de Barselaar

Lyndy van den Barselaar is the Managing Director of Manpower South Africa, where she has successfully led the company for the past decade. A skilled business leader with a passion for communication and people development, Lyndy’s leadership style is rooted in honesty, kindness, and continuous growth. Her dedication to excellence was recognised when she received the prestigious 2023 CGMA Leadership Award at the inaugural AICPA & CIMA CGMA Professional Awards Africa ceremony in Johannesburg. This award highlights her ability to develop, influence, and lead others to greater heights within the industry.

Follow Us

  • twitter
  • threads
  • Trending
  • Comments
  • Latest
Kelders van Geheime: The characters are here

Kelders van Geheime: The characters are here

March 22, 2024
Dissecting the LSM 7-10 market

Dissecting the LSM 7-10 market

May 17, 2023
Getting to know the ES SEMs 8-10 (Part 1)

Getting to know the ES SEMs 8-10 (Part 1)

February 22, 2018
Keri Miller sets the record straight after being axed from ECR

Keri Miller sets the record straight after being axed from ECR

April 23, 2023
Sowetan proves that sex still sells

Sowetan proves that sex still sells

105
It’s black. It’s beautiful. It’s ours.

Exclusive: Haffajee draws a line in the sand over racism

98
The Property Magazine and Media Nova go supernova

The Property Magazine and Media Nova go supernova

44
Warrant of arrest authorised for Media Nova’s Vaughan

Warrant of arrest authorised for Media Nova’s Vaughan

41
Why Reddit belongs in your media plan

Why Reddit belongs in your media plan

March 18, 2026
Future leaders missing in action

Future leaders missing in action

March 18, 2026
Unlock marketing ROI: Three growth blockers to beat in 2026

Unlock marketing ROI: Three growth blockers to beat in 2026

March 17, 2026
Africa’s creator boom gets a system

Africa’s creator boom gets a system

March 17, 2026

Recent News

Why Reddit belongs in your media plan

Why Reddit belongs in your media plan

March 18, 2026
Future leaders missing in action

Future leaders missing in action

March 18, 2026
Unlock marketing ROI: Three growth blockers to beat in 2026

Unlock marketing ROI: Three growth blockers to beat in 2026

March 17, 2026
Africa’s creator boom gets a system

Africa’s creator boom gets a system

March 17, 2026

ABOUT US

The Media Online is the definitive online point of reference for South Africa’s media industry offering relevant, focused and topical news on the media sector. We deliver up-to-date industry insights, guest columns, case studies, content from local and global contributors, news, views and interviews on a daily basis as well as providing an online home for The Media magazine’s content, which is posted on a monthly basis.

Follow Us

  • twitter
  • threads

ARENA HOLDING

Editor: Glenda Nevill
nevillg@themediaonline.co.za
Sales and Advertising:
Tarin-Lee Watts
wattst@arena.africa
Download our rate card

OUR NETWORK

TimesLIVE
Sunday Times
SowetanLIVE
BusinessLIVE
Business Day
Financial Mail
HeraldLIVE
DispatchLIVE
Wanted Online
SA Home Owner
Business Media MAGS
Arena Events

NEWSLETTER SUBSCRIPTION

 
Subscribe
  • About
  • Advertise
  • Privacy & Policy
  • Contact

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

No Result
View All Result
  • Home
  • MOST Awards
  • News
    • Awards
    • Media Mecca
  • Print
    • Newspapers
    • Magazines
    • Publishing
  • Broadcasting
    • TV
    • Radio
    • Cinema
    • Video
  • Digital
    • Mobile
    • Online
  • Agencies
    • Advertising
    • Media agency
    • Public Relations
  • OOH
    • Events
  • Research & Education
    • Research
    • Media Education
      • Media Mentor
  • Press Office
    • Press Office
    • TMO.Live Blog
    • Events
    • Jobs

Copyright © 2015 - 2023 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?