Athar Naser is head of Juice Content. He brings a wealth of global media and digital experience to the content specialist division of Prime Media Online, as well as to the already rich talent pool at the publisher of South Africa’s most established web portal, iafrica.com.
Athar was raised in the United Kingdom, where he gained extensive media experience across all platforms. One of his key areas of work was in facilitating the migration of a major media house from a traditional business model to one which saw the importance of digital in its ability to create engaged communities.
A firm believer in the transformative power of digital in the media landscape, Athar sees the medium as revolutionary, in that brands are free to engage directly with the consumer for the first time.
Content marketing is a hot topic in digital marketing circles, and the advent of social media has driven this. One of the main things that drives consumer engagement with social media is successful content marketing but, without content that’s strategically planned, solid and compelling, your social media is doing little more than broadcasting a message […] Read more