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A stalwart of the media industry, Britta Reid has worked for both media agencies and media owners, which has given her a valuable view of the inter-relationship of these two sectors. Over the decades, she has worked through numerous industry transitions from the launch of the first private commercial TV station to the establishment of media independents and now the ongoing evolution of the digital world. She is a committed trainer, who has given much time to the development and mentoring of her colleagues.
In her personal capacity, Reid is a something of a magazine junkie. While she eagerly incorporated her iPad into her media repertoire, she still revels in discovering thriving niche paper publications such as The Gentlewoman, Flow and Kinfolk.
After well over a decade as MD of MediaCom, Reid has recently had the privilege of taking a sabbatical. She returns to the industry as an independent media consultant, with a newfound objectivity
The November 2016 BRC RAM (Radio Audience Measurement) results were released recently. Having spent decades in the industry, dutifully attending...
The annual Financial Mail AdFocus Awards presentation was truly a red letter day for the media agency world: PHD Media...
Indications are that 2016 has been a fairly good year for out of home: The Advertising Association/Warc (World Advertising Research...
One of my friends, who is an extreme early riser, brightened my morning coffee by sharing Bob Hoffman’s latest newsletter...
It has been a particularly torrid time for the SABC: the delayed 2015/16 Annual Report was met with media and...
I was intrigued to discover that the Media24 Lifestyle division recently carried out a survey on the ‘modern family’. This...
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