DOOH is increasingly prevalent with large supersites (100m2 and larger), of various formats. Examples include wallscapes and massive gantries lighting up the cities and night skies. Read more
Despite the success of online, retailers are reluctant to reinvest in the online model with only one in five companies surveyed investing more than 20% of their online turnover back into their online stores. Read more
Kgolane Jack Moruthane's Flight Mode Productions is a finalist in the SAB KickStart Boost programme. Its target market includes marketers, filmmakers, event organisers, journalists... Read more
Festivals and events in Africa make a great space for experiential brand activations, enhancing consumer experiences and delivering excellent return on investment. By expert accounts, Africa has gone big on activations with audiences demanding a brand experience. The greater the emotional response, the more the brand is enjoyed. “It’s a type of strategy that engages […] Read more
Thanks to millennials, radio in South Africa is alive and well, although terrestrial radio may take a knock from its digital competitors, it’s still a significant player in the greater audio mix. Read more
While advertisers have worked hard to redress racial stereotypes in their creative executions, the same is not true for the LGBTQIA+ community. Read more
