The clearest example of the acceleration in product consumption has been mobile, signalling what will be the most rapid transition in the history of media. It’s not simply that the ownership of mobile devices has grown five-fold in the least 10 years, but also the sheer range of capabilities, applications, and patterns of consumption and […] Read more
Over half of marketers lack confidence in digital ability, a recent international study reported by Adobe concludes. To suggest that Adobe “would say this, wouldn’t they” is counter-intuitive. Surely they want the world to believe that we are all worshippers at the digital altar. But in what looks like a professional survey of 1 000 […] Read more
The so-called ‘weekly’ newspapers are a vital element of the newspaper industry. I say ‘so-called’ because definitions are difficult. The World Association of Newspapers and News Publishers’ (WAN-IFRA) definition is the difference between a ‘daily’ and a ‘non-daily’ and World Press Trends’ definition of a daily is over four issues a week. A non-daily is […] Read more
