As the South African Heritage Day approaches take a moment to think fondly of those iconic brands that contribute to our heritage and who we are,unique in this world and proudly South African. What makes a brand iconic is when that brand forms a strong emotional relationship with you, based on positive experiences, creating memories […] Read more
When it comes to marketing FMCG brands on the African continent a one-size-fits-all approach does not work. African consumers are looking for locally relevant brands they can connect with and FMCG companies need to understand consumer sentiment and behaviour to avoid failing in their chosen regions. Africans are very proud of being African and even […] Read more
