Nicole Greenfield-Smith is research content lead at Thinkbox, the UK’s marketing body for television. Greenfield-Smith has commissioned, managed and worked across virtually every one of Thinkbox’s research projects – many award winning – since she joined the company back in 2006. She began her career in media after completing her Masters degree in Research Consultancy. She has worked for several organisations including Ebiquity, Flextech Television, The BBC and Accenture before landing the role at Thinkbox and finding her spiritual home.