Advertising
‘People do not listen to radio ads, they listen to what interests them… sometimes it’s a radio ad’
If a radio campaign doesn’t work, marketers don’t blame the creative work, they blame the medium. To fix the problem,...
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‘Medialiens’ return to the Forbidden Planet
Unlike writing and thinking, good media and good advertising are not mutually exclusive. Media strategists of the future will need...
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Making connections: Branded content across the airwaves
Last week I was invited by Primedia Broadcasting to hear the “multi award-winning radio expert, Steve Taylor of Bauer Media...
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Facebook is a persuasion platform that’s changing the advertising rulebook
Facebook has evolved into a media and advertising giant. It’s helped create a new age of precise consumer insights.
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Why broadcast media should disrupt traditional buying
Can broadcast media disrupt traditional buying structures to accommodate start-up businesses? Here's what the industry thought about that question.
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Out of the closet: Easing the backlash against same-sex couples in advertising
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment...
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