Advertising
Super Bowl ads played it safe, but we can still challenge toxic masculinity
The Super Bowl ads did what they are designed to do — sell stuff — but they did not challenge...
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All that’s good in advertising today
There is so much that’s good in advertising today. Yes, there are changes and they are hard to predict. Yes,...
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The digital ad-vantage
In a world where traditional advertising is at once disliked and in some cases being phased out, how is it...
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Gillette has it right: Advertisers can’t just celebrate masculinity and ignore the #metoo movement
Gillette’s new advertisement is different, uncompromisingly confronting problems such as sexism, bullying and harassment, and exemplifies a significant creative challenge...
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Did the DA’s billboard change the conversation, or cross an ethical line?
The DA recently unveiled a controversial billboard in Johannesburg shouting out the headline, ‘The ANC is killing us’ complete with...
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The truth and nothing but the truth (in media)
The truth is more important than ever, and media brands and advertisers have a responsibility to portray the truth and...
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