Advertising
Banning ‘offensive’ ads these days is really stupid
I had rather hoped that South Africa’s new advertising watchdog, the Advertising Regulatory Board (ARB), would prove to be a...
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Why TV ad people should learn digital skills – now
I believe people need to confront impending realities no matter how scary they are... and prepare for an inevitable future...
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New report: Publishers increasingly counting on native advertising
By 2021, publishers expect that 36% of their overall ad revenue will come from some form of native advertising, new...
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Tech giants need to take more responsibility for the advertising that makes them billions
We have to push organisations along the digital supply chain harder. The Digital Advertising Responsibility and Ethics approach focuses less...
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Advertisers, watch where you touch me, please
A pleasant lunch with a glass or two of wine was tarnished after the guest received her bill, and was...
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Behind the brand: Using sports sponsorship to boost local soccer talent
Now in its third year, Unilever’s Sbonis’iDiski campaign for Shield has been attracting attention, using sports sponsorship to promote the...
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