Advertising
D2C brands know they must get past creative egos for ads that work
Earlier this week I participated in a lively discussion with two amazing direct-to-consumer advertising and marketing executives: Meryl Draper, founder...
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Four creative ways to crash through advertising clutter
In essence, it’s important for brands to remain authentic to their brand values, and understand the human element when creating...
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Amazon nipping Google’s heels, while Instagram drives Facebook’s growth
The Facebook/Google duopoly attracted more than half (56.4%) of internet ad money and this share is expected to continue its...
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Finding the hidden patterns in radio measurement
Lead data scientist at DCMN, Dr Heiko Schmidle, recently visited Cape Town to deliver a masterclass on finding hidden patterns...
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Three rules for selling media successfully
Advertisers realise radio, especially regional radio, combined with all the other social media and digital platforms, is measurable, interactive and...
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Habana and Carter: Using brand ambassadors and activations to great effect
Mastercard officially kicked off its road to the 2019 World Cup by announcing Bryan Habana as its newest brand ambassador,...
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