Advertising
Facebook, Google and the exit of Alan Rusbridger from mainstream media
Alan Rusbridger’s legacy as having led one of the most successful print to digital transformations, taking The Guardian global in...
Read moreDetails
Synergy in marketing: How 1 + 1 can equal 3
The media terrain in South Africa and the world has changed profoundly in the last 10 years. Digital technology continues to...
Read moreDetails
Five essential things publishers should know about programmatic advertising
The level of efficiency and the growth of programmatic has been a very clear indicator of where the industry is...
Read moreDetails
Why don’t most large advertisers treat marketing as a core competency?
As Peter Drucker taught us, marketing is the distinguishing, unique function of a business. But how come so many advertisers...
Read moreDetails
In tough times, retailers must become ‘masters of the local’
Retailers account for some 44% of newspaper advertising revenue, according to Nielsen’s Ad Dynamix report for the 12 months ending...
Read moreDetails
Of rock stars, sex toys and bean bags… why I’m stoked to be a Cannes judge
A few weeks ago, I found out that I was going to be a Cannes judge. I couldn’t have been prouder...
Read moreDetails
