Advertising

'Defensive and disappointing' would be a fair assessment of the response by Interactive Advertising Bureau (IAB) chair and Native managing...

Digital promotions are failing to meet expectations, with up to one in three ‘Generation C’ customers considering advertising as one...

In the ‘70s it was the decade of massive soaps. Think Dallas, Dynasty and Falcon’s Crest. The ‘80s were owned...

I was at a slight loss for words when I was asked if I would pen a South African version...

‘Convergence’ might sound like a buzzword, but it is a real trend that is changing South Africa’s media and marketing...

Albert Einstein once said the definition of insanity is “doing the same thing over and over again and expecting different...