Related Articles

One Comment

  1. 1

    Justin McCarthy

    So what exactly has changed in 20 years Chris? Look at Millward Brown’s measures over two decades and the same picture emerges. 80% of ads are drivel. 15% get noting and recall and 5% are in the very good to great category. It’s been this way since Bill Bernbach was a junior writer.
    Maybe you should do some actual research for a change instead of repeatedly bleating out the same old unsubstantiated opinion. You know, some of that good old professional journalism you used to practice. Just a thought.

Comments are closed.

Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.