Chris Moerdyk | The Media Online

Shock tactics: Mass media must take off their corona gloves

Posted By: Chris Moerdykon: July 02, 2020In: Opinion

The current Covid-19 crisis demands tougher action. Campaigns that make people extremely uncomfortable, and should focus on the horror of dying from this virus in graphic detail. Read more

Advertising lessons from the ANC, Apartheid, the Nazis and Trump

Posted By: Chris Moerdykon: June 04, 2020In: Advertising

Throughout history, despotic leaders have tried to maintain social equanimity by banning all sorts of things from public gatherings to books, liquor, movies and in the case of the early days... Read more

The COVID-19 media briefings farce: An excruciating litany of repetitive absurdity

Posted By: Chris Moerdykon: May 28, 2020In: Opinion

What is it with South Africa’s three local TV news channels broadcasting merciless hours of mindless ministerial COVID-19 mayhem every day? Read more

COVID-19 delivering a death blow to print media

Posted By: Chris Moerdykon: May 07, 2020In: Opinion

The writing has always been on the wall for newspapers and magazines that resisted the digital world but now it seems COVID-19 has speeded up the inevitable with the demise of two high profi... Read more

Mass media after COVID-19 should be a lot more trustworthy

Posted By: Chris Moerdykon: April 23, 2020In: Press

Government has gone to extraordinary lengths practically every day to hold media briefings on a variety of aspects of its response to the virus. Read more

Dear Mr Moerdyk: SPARK Media respectfully disagrees with you

Posted By: TMO Contributoron: April 08, 2020In: Research

SPARK Media respectfully disagrees with aspects of Chris Moerdyk’s article which bemoans the lack of credible market intelligence and research available to marketers and media agencies. Read more