Advertising

The client/agency relationship continues to feel the strain from an evolving media ecosystem and a demanding business climate, writes Jason...

When I was recently asked by The Media to participate in an open forum at GIBS Institute, to 'Demystify Print...

You can’t look at consumers from Sandton in the same way you look at consumers from Dobsonville. Nor do shoppers...

I spent a great part Friday evening with a marketing executive from one of the leading South African blue chip...

The one way of assessing 2011 is obviously to look at adspend.  Whilst not 100% accurate, it is the only...

A new research study conducted by media agency Carat has revealed that wealthy single women are a powerful consumer force....