Communications
Just don’t do it: Fake CSI damages your brand reputation
The problem with fake CSI is that it's venal and self-serving, and consumers recognise it. Marketing is not CSI and...
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Marketing South Africa Inc: Bringing the ‘nation brand’ to life
The recent 2017 Nation Brand Forum zoomed in on engaging with business on the development of a global marketing strategy...
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Brands in Motion: A modern mind shift to better brand positioning
The comprehensive Brands in Motion survey, a follow-up to the WE+ Stories in Motion study, uncovered four realities facing brands...
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Formal regulation of South Africa’s PR industry on the way
Moves are in the works to pass a green paper through Parliament to bring formal regulation to South Africa’s public...
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Change the conversation: What PR needs to do now
The PR profession turns 120 this year, a milestone that should be cause for celebration. But, against the background of...
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PR’s perfect new pitch
As the line between advertorial, editorial and native becomes ever more blurred on the information superhighway, agencies are being called...
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