Media agency
Data: A price above gold
It’s verifiable, untainted by personal preference and the most valuable tool you have. In essence, data is the new gold.
Read moreDetailsMedia consumption through the roof but not followed by ad spend
Ironically, digital and TV saw the biggest rise in consumption but their revenues declined as advertisers' cash flow started drying...
Read moreDetailsInnovation, data, strategy: What makes a media agency most attractive?
It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to...
Read moreDetailsMedia shifts: The difference I see
Despite the ‘noise’ of news coming from all directions – TV, radio, word of mouth (WOM), social media – Facebook,...
Read moreDetailsNavigating the new normal
We need to adapt our lifestyles in the long-term as we navigate a new normal. But the burning question is:...
Read moreDetailsOn black female talent in the media agency space
The bottom line is that there are not enough black women in positions of influence and power in the advertising...
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