Agencies
Leveraging digital opportunities and capitalising on Olympics fever
Organisations which use digital marketing as an afterthought during the 2016 Olympics could be missing out on important longer-term wins....
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Battle of the radio sales agencies
What are the challenges radio sales agencies face in a tough economy and what are the solutions for overcoming them? The year...
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Challenges and opportunities for account management in agencies
At a recent IAS master class for our agency subscribers, Gillian Rightford, well known lecturer and advisor in the advertising...
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What makes a bad salesperson (hint: see below)?
I have been an ad and marketing guy for a while now, and I’ve been sold by some of the...
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Six ways to soundtrack an event
The effect of music on memory was called the Mozart Effect before research showed that all music with 60 beats...
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The anatomy of a successful advertising campaign
The components that make up an advertising campaign can be compared to different body parts. And just like body parts,...
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