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OPINION: A trusted friend of mine recently commented on how impressed she was with a locally produced movie that is currently being...

I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and...

In the past, the clear-cut laws of supply and demand essentially guided marketing activity for most brands. However, in today’s...

Koos Viviers, formerly the curmudgeonly editor of the Cape Times, in Cape Town, South Africa, sat in his leather lined...

OPINION: The world is changing before our very eyes, yet too often as a media strategist you remain doing what...

Starbucks’ brand purpose is ‘serving one cup, to one neighbour at a time’. They made it their mission to redefine...