Agencies
Pitch perfect: Should agencies opt out?
What if agencies opt out of all pitches called by their own clients? This radical approach could benefit both parties,...
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First, biggest or best: The pitfalls of lazy B2B brand positioning
Positioning a B2B brand in today’s age of cluttered technology start-ups can be a maddening endeavour, says Cory Treffiletti. There...
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How to spell G-O-L-D in public relations
At the 2015 PRISM Awards for PR Excellence, marcusbrewster’s campaign for Robertsons #SkyDine was awarded the Gold in the category:...
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The domino effect: How a pizza brand conquered India
Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are 11 stores spread...
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The state of the media (agency)
Media agencies are facing a difficult time at the moment. The fact is we are stuck firmly between the need...
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Worth every second? Making the case for micro-video
The introduction of paid marketing opportunities on micro-video opens up new opportunities for brands. Amanda Phillips explains how they can...
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