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Strategic marketing consultancy, Added Value, is describing 2015 as ‘The Year of Enrichment’. In this article, it details three of...
Read moreDetailsHarry Herber considers why radio continues to be such a powerful medium and which stations are the most lucrative. Perhaps...
Read moreDetailsThose trained in the art of communication – public relations practitioners, government spokespeople and editors and journalists – are usually...
Read moreDetailsThis year will see 20 trends that will change how marketers think and act in 2015 and beyond. David Smythe looks...
Read moreDetailsRichard Procter explains that local agencies need to embrace globalisation to ensure they get African business. The need for South...
Read moreDetailsAs the Internet’s reach expands worldwide, competition for retailers is flattening as it’s now possible to build a personal connection...
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