Agencies
When branded content tells the story
Standard Bank and its media agency OMD have proven that the future of customer marketing is branded content. Shireen Jaftha,...
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Architects of their own brand damage: Tshepo Kgadima, PetroSA and Cell C
It is now common cause that Tshepo Kgadima has been fired as chairman of PetroSA, SA’s state-owned petroleum company. What...
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Creating a charter for a united media
In an effort to unite sectors of the media and create and fund a central establishment survey, the Advertising Media...
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A superhuman future
Robots are the future. We will increasingly view them as extensions of ourselves. Global members of brand development and marketing...
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Procurement: link or kink in the advertising process?
Gordon Patterson questions the benefit of procurement for the media. A decade ago the term ‘procurement’ was not familiar in...
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Translation as cost or opportunity – lessons from the journeys of others
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on...
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