Leading global brand development and marketing insight consultancy Added Value has strengthened its Paris team with the appointment of Sandrine McClure. McClure has taken on the role of Director, applying her expertise in to both French and international clients, including Bel, Chanel, and Pernod Ricard.

McClure has 18 years’ experience working in consumer insights and brand strategy development and has a particular interest in products and experiences that affect the senses. She brings significant experience in sensorial marketing to the team, specialising in the: wine, spirits, coffee, cosmetics, skincare and cheese categories.

McClure began her career in the United Kingdom, where she developed skills in brand positioning, communication and global innovation market research. She spent 13 years in London before returning to France in 2006 to become Head of the Qualitative Department at Repères.

During this time she grew a reputation for pursuing innovative and hybrid methodologies. The principle of McClure’s approach is that client’s marketing questions can only be answered with precision if insight teams draw from a wide range of sources (quantitative, qualitative, cultural insight, questioning and / or observation). She further invests in this hybrid approach by being actively involved in the market research industry at a global level.