Broadcasting
Browse the latest media news articles from the broadcasting industry.
The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to...
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‘Black Mirror’: A fascinating but disturbing TV series
While Black Mirror seems to unfold in the near future, the show depicts worrying current trends. Its creator, Charlie Brooker,...
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The power of niche positioning for regional radio brands
Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very...
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Nomsa Philiso to leave SABC
The South African Broadcasting Corporation (SABC) has announced the resignation of group executive for television, Nomsa Philiso.
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Behind the scenes at Newzroom Afrika, the TV channel for the woke nation
With the pay off line ‘Our News, Our Views’, Newzroom Afrika is aiming to be the “voice of the people”,...
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How to podcast successfully according to Gareth Cliff
An event, hosted by the CliffCentral team, highlighted the power of podcasting and the value of audiences who listen to...
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