Radio
Browse the latest media news articles below to get the inside scoop on the radio industry.
The DJ Fresh, SABC situation: What is going on?
There was a mass outcry on social media earlier this week after DJ Fresh was removed from the Metro FM...
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#MediaEntrepreneur: The radio guru, Simon Parkinson
With over 25 years in radio, both on-air and behind the scenes, Simon Parkinson knows a thing or two about...
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The secret of radio’s success: Its old strengths remain, but it evolves with the times
Measurement, return on investment, and cross-media buys are what drives the market today. Radio ads are being sold differently to...
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The power of niche positioning for regional radio brands
Niche in essence means a brand has carefully carved out a segment of the market and whoever targets that very...
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Latest BRC RAM sees Radio 2000 surge in audience
One of the most notable audience increases in this release is that of the SABC’s facility radio station, Radio 2000;...
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Local radio is plugging gaps in South Africa’s mainstream media coverage
The LocalVoices project shows up the weaknesses of mainstream media coverage, which focuses too strongly on the big names, the...
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