Digital
TheMediaOnline's latest news on online and interactive media.
Africa’s truth: Mobile has created ‘no-line’ marketing
Digital in Africa is neither explorative nor exploitative. It’s what we eat, live and need to survive. The digital revolution...
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Vital takeouts from the world’s largest programmatic advertising conference
Two days spent at the world’s largest conference on programmatic advertising gave fascinating insights into how US online publishers are...
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From advertising revenue to reader revenue: New model for media houses
Challenges in garnering digital advertising revenue are forcing media houses to explore other avenues. One of these is reader revenue.
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Working remotely: It’s no longer a trend, it’s the way of life
Working an agile industry such as media means working behind a desk in a suit is not a necessarily a...
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How engagement drives loyalty and subscriptions
To develop successful subscription products and services, you need to have a deep understanding of who your audience is and...
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Innovation and revenue top of mind at Africa Digital Media Conference
The third annual Digital Media Africa (and the attendant awards) takes place in Johannesburg on Friday. Under discussion this year...
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