Digital
TheMediaOnline's latest news on online and interactive media.
Coalition politics = brand management + service delivery
Political parties other than the ANC announced coalitions and partnerships on Wednesday, with the EFF staying true to its brand...
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AR and VR add clout to visual marketing for SA brands
Augmented and virtual realities are ready to make their mark in South Africa and could be a game changer in...
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The surprising trend a multiscreen use study has revealed
In 2015, Millward Brown ran its AdReaction study in 42 diverse countries. The study drills down into consumer behaviour and...
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Women’s Day 2016 meets Elections 2016: Women more important than ever
Code4SA, the non-profit civic technology lab, and the Data Journalism School in Cape Town, using data from the local government...
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Social media could have helped parties avoid unpleasant election surprises
This was an election fought as much at the ballot box as through social media… and a result the ANC,...
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Shifting gears from print to digital, AutoTrader cruises to success
In today’s world, many brands are seeing the need to increase their online presence. Some are doing this to great...
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