Digital
TheMediaOnline's latest news on online and interactive media.
The case of the missing Effective Measure panel data
An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron...
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Getting the full picture of digital audience measurement
Digital audience measurement has a long way to go in South Africa, says Byron John. Over the last few months...
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Five ways to get the most from social media
Social media occupies a central role in today’s brand/consumer interaction space. Yet many brands rush into social media without putting...
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Understanding the South African mobile consumer
People have been trading since antiquity and the saying “business as usual” is just as powerful as ever. The last...
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20 Questions with… Duncan McLeod
Chasing technology rather than tornadoes: Duncan McLeod is founder and editor of TechCentral, a technology news website. He has a column...
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Does dirty data detract from your day?
How much time do you spend with dirty data? Are you even thinking about the time lost trying to clean...
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