We define a writer’s style through his or her word choice and syntax (the order of words in a sentence). In business writing, we should choose words and sentence structures that convey our m... Read more
Turbulence. It’s a word that’s on everyone’s lips at the moment – from the highest rated economists, to businesses of all sizes, to the man on the street. As South Africa teeters on th... Read more
Any business owner would love to have their business mentioned in the media. That is why many hire public relations agencies or have their own in-house PR professional. But if you need to do... Read more
A style guide is a document that is created by editors, managers, or producers to define how they want writers to write. It prescribes how employees should use grammar, tone, punctuation, sp... Read more
Content that elicits extreme positive or negative emotions gets your audience’s attention. Once you have their attention, it is easier to get them to share. According to an article in ... Read more
The internet is flooded with infographics. They are everywhere and they are cool. I have become an infographic hoarder. I can’t resist downloading them, and, judging by our page views and do... Read more
