“The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner a... Read more
Did you know search engines have the ability to make your website disappear from its search results? One day in your digital life, you’re getting a nice little trickle of traffic to a few of... Read more
We define a writer’s style through his or her word choice and syntax (the order of words in a sentence). In business writing, we should choose words and sentence structures that convey our m... Read more
Turbulence. It’s a word that’s on everyone’s lips at the moment – from the highest rated economists, to businesses of all sizes, to the man on the street. As South Africa teeters on th... Read more
Any business owner would love to have their business mentioned in the media. That is why many hire public relations agencies or have their own in-house PR professional. But if you need to do... Read more
A style guide is a document that is created by editors, managers, or producers to define how they want writers to write. It prescribes how employees should use grammar, tone, punctuation, sp... Read more
