Media business

Budget pressures are compelling brands to extract more value from every rand spent. Rapid AI advancements are raising tough questions...

AI in marketing is driving growth and innovation across the African continent. However, like in other regions, some marketing executives are still...

African community media outlets are shifting from hyperlocal coverage to digital storytelling, reshaping their editorial focus and redefining ‘community’ in...

South Africa faces a dual crisis: a staggering youth unemployment rate of more than 45% and a severe skills shortage,...

What defines the most effective media leaders today? WAN-Ifra's new World News Media Congress Playbook distills key insights, proven strategies,...

Ironically, over-digitisation has driven shoppers to seek human help and care in physical spaces – with an overwhelming 93% of...