Media business
The MOST valuable lessons sales teams have learnt during lockdown
Six leading industry figures from partners at this year’s MOST Awards, share the key strategies they’ve employed within their sales...
Read moreDetails
Where marketing drives business strategy: a rebranding case study
In some of the more traditional business sectors, like financial services, marketing has had to work a little harder to...
Read moreDetails
Five things marketers should know about brand management
What comes to mind when you think of the phrase 'world-class brand'? Apple? McDonald’s? Nike? While there are a number...
Read moreDetails
TikTok for Business: the evolution of content
TikTok for Business, a platform filled with short, user-created videos, delivers phenomenal opportunities savvy brands.
Read moreDetails
Have consumer shopping habits continued to change?
The implementation of lockdown restrictions in 2020 forced consumers to change their shopping habits. SoundInsights, which specialises in radio consumer...
Read moreDetails
Case study: African news and entertainment brand uses Instant Articles to boost traffic, interactions and revenue
Genesis Media Emerging Markets (GMEM) is a news and entertainment company with brands in Nigeria (Legit.ng), Kenya (TUKO.co.ke), Ghana (YEN.com.gh)...
Read moreDetails
