News
Browse the latest news articles from The Media Online.
Briefly… A campaign in just half a day
An M&C Saatchi advertising campaign for its client, Maglite, saw Primedia Unlimited’s washroom advertising specialist, TLC, execute brilliant advertising creative...
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A model to drive media audience measurement into the future
The best way to picture the Future Proofing Survey’s (FPS) recommendation for audience measurement in South Africa (SA) is to...
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Industrial action a ‘last resort’ in Indie wage dispute, say unions
Staff at Sekunjalo Independent Media (formerly Independent News and Media South Africa) have declared a dispute with management over 2013/2014...
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Construction industry survives bad coverage
Research by Media Tenor SA has shown that despite intensive media coverage of collusion in the construction industry, no serious harm...
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The future of marketing lies in the next generation
Getting to that elusive student market is not easy but once you do, your brand may have secured a lifetime...
Read moreBriefly… Protea Hotel Fire & Ice gets hot with AR experience
The latest Protea Hotel Fire & Ice! experience takes temptation and technology to a whole new level for guests and...
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